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elcome to the NRinteractive Advertising Information Site, where you will find advertising specs for News-Record.com and it’s partner sites: GoTriad.com, TriadCareers.com, TriadCars.com, TriadHomes.com, TriadMarketplace.com. We’ve given each site its own ad spec area. You can navigate area from the links to view the ad specs per website. Submit all Standard Ad type to steven.doyle@news-record.com

For Sponsorship or artwork for any special ad type, product, or project, please work with your Sales Representative. Our creative services (web graphics team) contains two staff members certified as specialty programmers out of only 28 in the whole state of North Carolina. Our graphics team can capture your greatness and create an outstanding visual advertising message to enhance your business.

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• ROS (Run-of-site): the scheduling of Internet advertising whereby ads run across an entire site, often at a lower cost to the advertiser than the purchase of specific site sub-sections.
• Page View: is when a page is successfully displayed on the user's computer screen.
• Click-through: the action of following a hyperlink within an advertisement or editorial content to another Website or another page or frame within the Website.
• Impression: a measurement of responses from a Web server to a page request from the user browser, which is filtered from robotic activity and error codes, and is recorded at a point as close as possible to opportunity to see the page by the user.
• Unique User: unique individual or browser that has either accessed a site (see unique visitor) or which has been served unique content and/or ads such as e-mail, newsletters, interstitials and pop-under ads. Unique users can be identified by user registration or cookies.
• Unique Visitor: a unique user who accesses a Web site within a specific time period. "Counted once per day as a user not matter how many times a particular website is visited in the same day
• CPM (Cost-per-thousand): media term describing the cost of 1,000 impressions.
• Scheduling: We use a scheduling system called OAS. This system closely monitors the number of impressions bought by a client so that the impressions are appropriately scheduled throughout the life of the advertising campaign.

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Submitting Creative Assets

Submit all Standard Ad type creative to Steven.Doyle@news-record.com.

• Advertiser name as appears on NRinteractive's Insertion Order/Contract
• Campaign name
• Contract Insertion Order number
• Submitter's name, phone number and e-mail address
• NRinteractive's Sales Representative
• Contract start/end date
• All creative banner sizes and creative assets required for flight
• Destination URL for creatives.

If you have any special instructions required for the contract, please submit them in a detailed spreadsheet, including file names of additions and deletions, start and end dates, and the corresponding line item description. Back To Top


Advertising Policy

• Violence/Profanity (graphics and text):
  Advertisement contains no pictures or text exposing cruelty, physical, or emotional acts against any person or animal which are primarily intended to hurt or inflict pain. Advertisement contains no obscene words, phrases, and profanity.
• Partial Nudity and Nudity
  Advertisement contains no pictures exposing the female breast or full exposure of either male or female buttocks. The advertisement may include swimsuits. The advertisement will not contain pictures exposing any or all portions of the human genitalia.
• Sexual Acts (graphics or text)
  The advertisement will not contain pictures or text exposing anyone or anything involved in explicit sexual acts and or lewd and lascivious behavior, including masturbation, copulation, pedophilia, intimacy involving nude or partially nude people in heterosexual, bisexual, lesbian or homosexual encounters. The advertisement excludes phone sex ads, dating services, and adult personals, CD-ROM's and videos.
• Gross Depictions
  The advertisement will not contain pictures or descriptive text of anyone or any thing which are crudely vulgar or grossly deficient in civility or behavior or which show scatological impropriety. Included such depictions as maiming, bloody figures, or indecent depiction of bodily functions.
• Intolerance (graphics or text)
  The advertisement will not contain pictures or text advocating prejudice or discrimination against any race, color, national origin, religion, disability or handicap, gender, or sexual orientation. The advertisement will not contain any intolerant jokes or slurs.
• Satanic/Cult
  The advertisement will not contain or link to content, pictures, or text advocating devil worship, an affinity for evil, or wickedness. The advertisement contains no advocacy to join a cult. A cult is defined as a closed society that is headed by a single individual, or group of individuals, where loyalty is demanded and leaving is punishable.
• Drugs/Drug Culture
  The advertisement contains no pictures or text advocating the illegal use of drugs. The advertisement contains no substances used for other than their primary purpose to alter the individual's state of mind, such as glue sniffing.
• Militant/Extremist/Gang
  Advertisement contains no pictures or text advocating extremely aggressive and combative behaviors, or advocacy of unlawful political measures. Excluded topics include groups that advocate violence as a means to achieve their goals. Advertisement contain no "how to" information on weapons making, ammunition making or the making or use of pyrotechnics materials. Advertisement contains no use of weapons for unlawful reasons.
• Questionable/Illegal & Gambling (graphics or text)
  Advertisement contains no pictures or text advocating materials or activities of a dubious nature which may be illegal in any or all jurisdictions, such as illegal business schemes, chain letters, copyright infringement, computer hacking, phreaking (using someone's phone lines without permission) and software piracy. Advertisement contains no text advocating gambling relating to casinos, betting, numbers games, on-line sports or financial betting, including non-monetary dares. Lottery ads are exempted. Advertisement contains no odds related info.
• Competitive (graphics and text)
  Advertisement contains no pictures or text with promotions or other mentions for direct competitors of News-Record.com, GoTriad.com and Classified Vertical sites. NOTE: Links from advertisement are subject to the same criteria as advertisement. Advertisement may not link to pictures or text which do not follow these criteria or is deemed inappropriate by NRinteractive.

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Third Party Ad Serving
Third-party ad serving by approved third-party ad servers is allowed on News-Record.com for most ad units (see specifications of specific ad unit).
Approved Third Party Ad Servers:

• Ad4ever (Unicast Communications Corp.)
• Atlas DMT
• Bluestreak
• Doubleclick Dart for Advertisers (DFA)
• Enliven (Unicast Communications Corp.)
• Eyeblaster, Inc
• Eyewonder, Inc.
• Interpolls
• Klipmart Corporation
• Mediaplex, Inc
• Point•Roll, Inc.
• Unicast Communications Corp.
• VideoBanner.com

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