- All ads must meet the News & Record Acceptability Guide. View a PDF of the Acceptability Guide.
- Ads may be submitted in two methods, by email or through our online order systems.
- To order an ad from our online ad ordering systems, please visit the Ad Ordering section.
- Ads may also be emailed if they are less than 1MB in size, you can email the information to NRiads@news-record.com.
For ads larger than 1MB, please use YouSendIt.com. For information on how to use YouSendIt.com, download the Instructional PDF.
- All standard ads must be received at least 3 business days prior to launch. Rich-media ads must be received at least 5 business days before launch.
- View the individual ad specification guide.
- All ads must have at least a 1 pixel border on all sides.
- Accepted file formats: JPEG, GIF, PNG, SWF, HTML or JavaScript (for 3rd party ads only). Please refer to the Ad Guideline Chart below for more information.
- Ads running in an email newsletter may only be JPEG or non-animated GIFs.
- Ads that allow animation may have an unlimited number of loops. Please refer to the Ad Guideline Chart below for more information on which ads allow animation.
- Ads may not be designed to blend in with the site or mimic editorial fonts or colors.
- Ads cannot prompt the user to download a plug-in, if the plug-in is not available, an alternate JPEG or GIF version of the ad must be displayed.
- All ads must be at 72dpi.
- Code should be submitted WITHOUT <HTML>, <TITLE>, <HEAD> or <BODY> tags.
- All HTML attributes must be properly double quoted.
- All tags should be nested.
- All click-through URL’s need to be set to "%__C__%" (note the underline is two "_" characters).
Example: <a href="%__C__%">Click Here</a>
- Ad must be degradable (must have options for older or other disabled browsers).
- All Flash ads should have the clickTAG variable encoded rather than a hard coded click-through URL. The following code needs to be manually added to the .swf file before the ad is sent.
ACTIONSCRIPT 2 SAMPLE
yourButtonInstance.onRelease = function(){
getURL(clickTAG,"_blank");
}
ACTIONSCRIPT 3 SAMPLE
yourButtonInstance.addEventListener(
MouseEvent.CLICK,
function():void{
navigateToURL(new URLRequest(root.loaderInfo.parameters.clickTAG), "_blank");
}
);
Please note the code above IS case sensitive.
Download a step-by-step guide
- A default GIF or JPEG version of the ad must be submitted for visitors without Flash or JavaScript.
- Flash Ads need to be set to run in Flash Player versions 6 through 9.
- Flash files must be set at 24 frames per second or less.
- We accept the following video formats: .mov, .flv, .wmf. We are not able to take video from standard video DVD's (.vod format).
- 3rd Party video streaming is accepted conditionally and approved only after successful testing.
- Audio is only permitted as user-initiated. User much CLICK ad or button within ad before any audio may be streamed in.
- Video can start on load.
- In-ad videos must be 15 seconds or less in length.
- Maximum file size of the final sized and optimized video must be 1.2MB or less. News & Record standard optimization is:
- Video: data rate of 360kb, frame rate of 2:1, key frame every 24 frames.
- Audio: data rate: 48Kbps, mono.
- Large rich media ads have to have a polite download of the ad must be at or under the maximum file size listed below. Secondary loads can be a maximum of 160kb.
- Audio is only permitted as user-initiated. User much CLICK ad or button within ad before any audio may be streamed in.
- Expandable ads:
- If ad is set to automatically expand or flyout, the expanded version must be visible for 5 seconds or less unless the user interacts with the ad via a mouseover or click.
- The ad must have a "Close" button. Clicking the close button MAYNOT take the visitor to a website. The action of the close button may only be to collapse the ad.
- The ad may have an option "Reply" button.
- Third-party ad serving by approved third-party ad servers is allowed on News-Record.com for most ad units.
- Approved Third Party Ad Servers:
- Ad4ever (Unicast Communications Corp.)
- Atlas DMT
- Bluestreak
- Doubleclick Dart for Advertisers (DFA)
- Enliven (Unicast Communications Corp.)
- Eyeblaster, Inc.
- Eyewonder, Inc.
- Interpolls
- Klipmart Corporation
- Mediaplex, Inc.
- Point-Roll, Inc.
- Unicast Communications Corp.
- VideoBanner.com