K
udos!
"As the Retail Marketing Director for Friendly Center and The Shops at Friendly Center, I weigh many media options when deciding how best to increase brand awareness in the community. I chose to work with NRinteractive, leveraging their banner advertising program and their monthly email newsletter product to drive traffic to the shopping center websites and to promote our high-quality, merchant mix. In fact, the subscriber database for our monthly email newsletters has quadrupled in just one year, and of the shoppers that get our email newsletters each month, 40% read them! I see results and so do our merchants."...
Ginny Olsen
Friendly Center and The Shops at Friendly Center
"Non-profit organizations such as the YMCA of Greensboro are wonderful places, but can have limiting budgets. As the Marketing Director, I am faced with promoting ourselves and our programs with finite means. In addition, I am also working to keep our current members engaged. By utilizing two of the News-Record.com's resources, the Y accomplishes both of these tasks. I'm able to promote the Y and it's services to News and Record readers - both online and print - through online ads, and provide our members with a beautiful online newsletter. In fact, our open rates on these newsletters has risen through the year to almost 40%. News-Record.com has made both of these opportunities happen for us quickly and easily."
Michael Digh
YMCA Marketing Director, Greensboro YMCA

