News & Record Interactive

Audience

Our AudienceNews & Record websites are your local online connection to reaching over 457,000 Triad adults with a myriad of interests. News & Record websites connect your business to a highly desirable audience that is well-educated and qualified potential customers. Our network of sites allow you to target your message to specific audiences based on their demographic profile and interests. You can reach your target audience through NR websites whether your customer is mature and established or trendy newcomers.

 

  • News & Record websites reach over 100,000 Guilford county adults in the highly sought 18-49 age bracket.
  • News & Record websites reach an audience that is predominately 25-54, have a mid-level income and are college graduates.
  • Reach an audience with buying power – over 60,000 of our users have a HHI greater than $100K.
  • Market to online shoppers – over 50% of users have made five or more online purchases in the past year.

 

     
 

Video Experts

  
 

News-record.com, the flagship site of our network, is the leading media website in the Triad. Reaching over 450,000 unique users every month, this site delivers the most up to date and extensive news coverage to users.

  • Overall traffic to news-record.com exceeds that of all leading area media websites, delivering your message to the broadest audience.
  • News-record.com users tend to be established Triad residents, with over 75% having lived in the area more than 10 years.
  • Your message on news-record.com reaches an educated audience – over 50% have a bachelors or other advanced degree.
  
     
     
 

Video Experts

  
 

GoTriad.com and it’s accompanying SCENE calendar offer Triad residents a place to find out what to do and see in and around the Triad. If your target audience is among the younger, more active crowd Gotriad.com is the local online advertising channel for your business.

  • Over 80% of Gotriad.com users own a cat or dog!
  • Increase your exposure to the online savvy audience – nearly 50% of our users spend more than 3 hours per day online.
  • Gotriad.com users represent a desirable audience that regularly participates in a variety of activities such as gardening, movies, concerts, sporting events and more.
  
     
     
 

Video Experts

  
 

Triadcareers.com, our local job board, has been connecting employers and job seekers for over 10 years. The database of jobs on Triadcareers.com includes online exclusive listings, video listings, and listings from the newspaper.

TriadCareers Readers are equally or more likely than the average Triad adult to be:

  • Actively searching for a job.
  • Age 35+ (indicating more experience)
  • Highly educated, with at least a college degree.
  
     

 

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