M
obile
Mobile Phone Users are Interested in Applications that Give Them an Inside Track to Information and Products/Services. These applications include providing coupons, information about sales/discounts, personal account information, the ability to download ringtones/etc. and sweepstakes opportunities. Making these “exclusive” offers may encourage opt-in behavior.
- 65% of the Market Carries Mobile Device
- Adults 18-44 are Heaviest Users
- Text Messaging is the Pervasive form of Communication Amongst 18-24 Segment
- Youth Market is Receptive to “Mobile Marketing”
- By 2007, it is estimated that nearly 40 million Americans will have taken part in a mobile campaign and revenues will exceed 20 billion worldwide

