News & Record Interactive Online Media Kit

STANDARD |
FLASH |
EXPANDING |
STREAMING VIDEO |
RATES

Wide Skyscraper

STANDARD

Location:

News-Record.com: Homepage - right hand page. Interior pages and Classified Products- right hand page.
GoTriad.com: Homepage: right hand page. Scene: right hand page.

Dimensions:

160 pixels wide by 600 pixels deep.

File Size:

30 KB

Accepted File Types:

JPEG
GIF
.SWF

Turn-around time for implementing:

1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types, including rich media creative served by a 3rd party.

Turn-around time for inhouse production:

1 business day on GIF, JPEG and Standard Redirects. 3-5 business days for all other media types.

Behaviors:

Animation is limited to 3 loops.
Must open a new browser window upon click. Use on all HREFs
Alt text: 255 character maximum.

FLASH

We prefer that all Flash ad creatives be submitted as .fla (editable Flash) files so that we can resize them, add our click-thru tracking facility, and make any other changes as required without having to coordinate those changes with third-party designers.
If licensing or other criteria prevent the designers from providing the editable Flash files (.fla), the designers must provide a .swf that accepts a click-thru URL passed as a Flash variable (i.e., a GET query parameter) named “clickTAG”.
If multiple click-through addresses are required, additional, sequentially numbered variables may be used, e.g., “clickTAG”, “clickTAG2”, “clickTAG3”, etc.
Animations should not loop more than five times, and the total length of all animation loops combined should be no more than 15 seconds (e.g., 5 loops of 3 seconds each, 3 loops of 5 seconds each, one loop of 15 seconds, etc.).
The wmode value in the HTML code will be set to "opaque".
All audio should be user-initiated.
The initial Flash creative must be no more that 40 KB in size, preferably no more than 30 KB; if additional data must be downloaded, the initial creative should include a progress meter or a similar indicator, and the content must be served through a fast CDN (content delivery network, e.g., Akamai, Limelight, etc.).
If changes are required, News & Record Interactive will not be held responsible for delivery delays that result from the designers’ failure to adhere to these guidelines and/or respond to requests for technically necessary changes in a timely manner.

EXPANDING